How to Get More Instagram Followers

instagram_logo2Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good reason.

Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these brands are seeing on both Facebook (0.2 percent) and Twitter (0.02 percent).

With high engagement rates and over 400 million active monthly users, it comes as no surprise then that gaining more Instagram followers is a high priority for any business using the platform.

Unfortunately there’s no magic formula on how to get more Instagram followers that will instantly garner thousands of new followers, but there are ways of improving your Instagram strategy so that more of your ideal audience can find—and follow—you.

How to get more Instagram followers in 7 ways

In this guide, we’ll cover some of the tactics we at Hootsuite have seen to be the most effective for gaining more followers on Instagram. Want to jump ahead? Click the buttons below to jump to the sections you

Expert Advice On Social Collaboration For Social Media Teams

social-media-tips-brandNo matter what size your social media team is, a successful social collaboration process will save you time, keep your current customers happy, and help you expand your social media potential. Yesterday, we hosted a live online panel of social media professionals to give expert advice on how to organize your social media team, and share effective social collaboration tips. To recap, we’ve gathered 5 best tips given by the experts, along with the recording of the panel below.

5 Social Collaboration Tips For Social Media Teams

Your social media team isn’t just in the marketing department

Social media management is a team effort and it shouldn’t only live in your marketing department. The panelists emphasized how social media is used across their organizations in many different departments. From Marketing, to Customer Support, to the Sales team. Your social media team should act more like a social army for your company. Learn how to scale social media strategy across the entire organization, as well as make brand advocates out of your employees, in our latest series of Scaling Social guides.

Companies are leaning towards Facebook for customer support


18 Must Have Social Media Marketing Tips For Business

business-social-media-resized-600You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media.

Here are 18 social media marketing tips for anyone using social media for business

Social Media Marketing Tip #1: Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

Social Media

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What Are the Best Social Media Strategies for Universities

At Hootsuite, we’ve helped hundreds of universities—including the University of Cambridge and the University of Salford—roll out their social media programs. Here’s a quick look at three of the best ways we’ve found that higher education marketers can boost enrollment and connect with students on social media.

Do you work in higher education? We have an upcoming free webinar called, “How Social Media is Transforming Higher Education.” Experts from City University and the University of Cambridge will share what’s working at their university and you’ll have a chance to ask questions and connect with other digital leaders. Reserve your spot here.

3 great social media strategies for universities

1) Give departments autonomy over their social media

”The beauty of departmental social media is that it’s relatively free from the branded, marketed feel of official university web pages,” Rachel Herrmann, a lecturer in early modern American history at the University of Southampton (U.K.), recently wrote in the Chronicle of Higher Education.

“The moment a university starts requiring departmental accounts to tweet about certain things or a certain number of times a day, or to report on particular statistics, those accounts begin to feel fake.”

We agree. Universities are open and collaborative by nature. There’s no shortage of

How to Prepare for a PR Crisis on Social Media

It’s almost midnight and like any good social media manager, you’re checking everything one last time before going to sleep. As you scroll, you begin to notice that your mentions are becoming filled with Tweets about an emerging scandal, allegedly involving your company. Five of those mentions are from national journalists requesting comment.

What do you do?

Social media has dramatically changed the speed at which a corporate crisis can develop and escalate, and the ways in which companies around the world respond to them.

There is no such thing as a “local crisis” anymore. In our recent webinar—How to Manage Social Media in a PR Crisis—Duncan Gallagher, head of crisis practice for the EMEA region at Edleman, noted that 28 percent of crises spread internationally within one hour and yet, it takes an average of 21 hours before companies are able to issue meaningful external communications to defend themselves.

You want social media to help, not hinder you, in a time of crisis. With the right preparation, social media can help identify issues before they become full blown crises, and be an integral channel of communication when your company needs it the most.

Here are four key steps from

Why Real Time Is not Always the Right Time in Social Marketing

Real-time marketing, newsjacking, trend watching—you’ve heard the hype. Since Oreo’s “Dunk in the Dark” Tweet, brands have been touting the new era of real-time marketing.

Unfortunately, many brands have tried to replicate the “Oreo moment” with little success.  Instead of offering something meaningful, real-time marketing has been reduced to irrelevant and gimmicky ads that bombard customers during every major event or holiday. Examples like Purina’s “Spaniel Day-Lewis” and Special K’s #RedCarpetReady seem to be the norm.

The continuous (and disastrous) failures of real-time marketing suggest that brands need to change their approach. As the CMI points out, the problem with real-time marketing is that it relies on happenstance, whereas it should focus on research, planning, and thoughtful execution. In the eagerness to jump on the newsjacking bandwagon, many brands have missed this point completely.

So, how do you get beyond Super Bowl jokes and Oscar night puns to deliver a message that actually matters?

Ditch the real-time marketing pipe dream and go for lasting impact

It’s time to shift your thinking to “right-time” marketing, which will be more meaningful for your audience and will serve your brand better.

Unlike real-time marketing, right-time marketing takes a more long-term and thoughtful